n 2013, Starbucks made a big move—buying its first-ever coffee farm in Costa Rica. Since then, the 240-hectare farm, Hacienda Alsacia, has been in pursuit of a big mission: ensuring the future of coffee.
Developing disease-resistant, quality coffee trees continues to be one of the farm’s chief objectives. 10 hectares, the equivalent of nearly 25 acres, are dedicated specifically to research. This spring and summer, thousands of farmers in Guatemala will benefit from that research. They’re receiving new coffee tree varietals, created at Hacienda Alsacia.
“I think it’s very important for customers to know how difficult it is to produce high-quality coffee. The level of complexity and also the amount of effort and investment that we as a company are doing in order to produce high-quality coffee and to sustain the coffee sector in a healthy and good condition in the [midterm] and longterm,” said Carlos Mario Rodriguez, Starbucks director of Global Agronomy.